More and more companies are shifting from being product oriented to customer oriented. Customer focus is the permanent anticipation of the (changing) needs of your customer.

By tuning your own products and services to the changing needs of your customer you will increase customer satisfaction, your customer’s loyalty and thereby your turn-over. And it will help you stay ahead of the competition.

During the process Star Business will pay extensive attention to the inventory of the customer’s needs, to a permanent improvement process and to potential bottlenecks (individual and organisational) that prevent satisfaction of the customer’s needs.

This same process can also be tuned to the way a department deals with internal customers.